The Daily Rhino
Beer and the golden tetrahedron
I FINALLY found some ads which I've long thought are pretty amusing. Greene King IPA was specifically brewed for Brits out in India during the Raj, towards the end of the nineteenth century and it is now the most popular cask ale in the UK. It's not all that easy to find, but when I've had it, it's been a very nice pint, goes well with mild Indian food but I still prefer a Kingfisher if I'm dining desi. Their website explains that a large amount of hops were used to give a preservative effect, hence allowing the beer to better survive the long sea journey to India. The beer proved so popular it was never exported to India. Hence the ad campaign:
I've also recently been poring over travel literature. The cheapo-trek-adventure-type agencies gave me some catalogues. Below is a page from one showing the GAP Adventures staff. Travelling the world as a backpacker, roughing it from country to country and taking months off work to do so seems an almost exclusively white preserve in the UK. There are stacks of pictures in all the catalogues and almost everyone is white. More than that, I'd hazard a guess that they're all middle class. A RTW trip lasting for months on end is practically a rites of passage trip for white guys with a generous Dad. Just going by the crude measure of my friends, the ones who've disappeared for the best part of a year to ride camels in India, bungee jump in New Zealand and trek through the Amazon Jungle have all been white. I don't know why other ethnic groups don't seem to take up the opportunity.
Anyway, it was with some interest that I saw no less than five desi faces on the page. Great! Most staff at these adventure companies have been on some trips themselves. So what do these five trailblazers do?
Iftikhar Khan, Sandeep Kumbare and Gajalini Ganesh - Accounts.
Megha Kumar and Mohiuddin Talukder - Web development.
Accountancy and IT. All they need now is an in-house doctor and an engineer and the holy quad will be complete. All I can say is, long live the Mutiny.
Beer, India, Advertising and what the hell, Brrreeeport
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